Film & Video:-
Trailer - consists of a series of selected shots from the film being advertised. Since the purpose of the trailer is to attract an audience to the film, these excerpts are usually drawn from the most exciting, funny, or otherwise noteworthy parts of the film but in abbreviated form and usually without producing spoilers.
Documentaries - consists of dealing with facts and real-life events. The main purpose of a documentary is to inform and educate. Despite their differences, both feature films and documentaries use cinematography and follow a script.
TV:-
Drama - is a collaborative process which involves a broad range of departments and people, who all work to realise the director's vision and bring it to the screen. It consists of four key stages which include pre-production, production, post-production and distribution.
Music Video - consists of a wide range of styles and contemporary video-making techniques, including animation, live-action, documentary, and non-narrative approaches such as abstract film. Some music videos combine different styles with music, such as animation and live-action.
These two videos show good examples of different styles and different video techniques. They show non-narration and live- action.
These two videos are from different genres in music, which shows different types of live-action and abstract film.
Audio:-
Podcast - is a recording of audio discussion on a specific topic, like business or travel, that can be listened to. They're often found on iTunes and Spotify but are sometimes hosted on websites. This dynamic medium can be a perfect way to deliver your daily dose of inspiration wherever your audience might be.
This podcast also shares to Spotify too.
This is a good example of a podcast which is also in video form too.
Movie Soundtrack - Music in film serves several functions. Among them, it helps shape emotional responses, creates a rhythm to scenes and segments, and comments on the action. Music is often crucial to the experience of a scene and, in some cases, becomes as iconic as the movies themselves.
Publishing:-
E-Newspapers - is a virtual environment for consumers to look up news articles, blogs and of course the general newspaper of which you would get in paper form, but on this occasion it is digitalised.
Click the link below to see a good example of an online newspaper.
Digital Games:-
Simulation - A simulation game attempts to copy various activities from real life in the form of a game for various purposes such as training, analysis, prediction, or simply entertainment. Usually there are no strictly defined goals in the game, with the player instead allowed to control a character or environment freely.
Audience Demographics:-
Primary Audience:-
Are those who receive the communication directly. Media companies will focus on this group before any other for marketing efforts. They have the influencing power and ability to purchase products and engage with it.
Secondary Audiences:-
Anyone who indirectly receives communication, sometimes referred as "hidden audiences" but they have interest in the media content. They are comprised of people who are not likely to buy a product or service. But still the most important.
Passive Audience:-
Is one that does not question the message that the media is sending and simply accepts the message the way that the media outlet intended.
An Individual audiences engage with digital media products alone, they could be a reader, gamer, a listener etc.
A group engages with the digital media product with others like a cinema audience, TV audience, online games etc.
Psychometric & Demographics:-
These are factual and measurable pieces of information about the audience. For example, age, height, gender, income, marital status, nationality, ethnicity, home ownership, job, education
These are more about a person's thoughts, values, beliefs, attitudes and lifestyles.
Profiles:-
Audience profiling can be achieved through data or research results.
The use of different of demographics. (gender, race, sex, etc)
Patterns of consumer behaviour.
(genre choices, products consumed, etc)
Data. (Box office, sale figures, ratings, etc)
Interception of Audience.
(Pie charts, graphs, tables, reviews, etc)
Profiles. (Consumer, reader, gamer, etc)
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